Now

Thoughts on WordPress hosting, quality engineering, and building a company that cares about craft.

Featured

Why is quality so rare in hosting?

Everyone claims quality. The experience rarely matches. We explore why the hosting industry abandoned craft and what it takes to bring it back.

January 2025Read article

Zero technical debt

Problems are resolved when they are found, not added to a list for later. The logic is simple: fixing an issue takes the same effort now or later. We choose now.

January 2025Read article

Building what businesses need

Local businesses tell us what they think they need. Our job is to understand what they actually need. The difference between a vendor and a partner.

January 2025Read article

The sustainable hosting company

We built Analog to be profitable from the start. Not because we lack ambition, but because profitability means we control our own destiny.

January 2025Read article

How we hire engineers who care

Quality hosting requires people with sound judgment. Interviews test knowledge. We need to test care. Work trials reveal what resumes cannot.

January 2025Read article

Using AI to monitor your site

We use AI to analyze logs objectively and catch problems before they affect your business. Not to replace human judgment, but to extend it.

January 2025Read article

How we think about customer experience

Customer experience is not a department. It is a philosophy that extends across everything we do. The person who answers your question is the person who can solve your problem.

January 2025Read article